Marketing Manager - Benelux & France - B2B Audio Sector

As the successful Regional Marketing Lead, you will have the following responsibilities:

Assist in Strategy Formulation/Localization:

• Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Business Communication Business Unit.
• Ensure a strong connection to both the Regional Marketing goals and Central Team initiatives - localizing and executing as appropriate
• Utilize information obtained from the Sales department as well as relevant market data, and suggest implications for Marketing strategy
• Conduct analysis to better understand the current business value chain as well as potential areas for growth and efficiency expansion and propose value opportunities and channels/routes to market

Market Research and Analysis & Competition Tracking:

• Closely monitor and analyze Business Communication Business Unit sales volumes, market share trends and competitive activity (while maintaining regional awareness), using BI & CRM.

• Proactively scan the environment and acquire competitor and market information to help develop strategies for growth.

• Work closely with internal sales teams to garner feedback.

Market Development:

• Prepare, present, execute and analyze marketing plans with our customers.

• Study the market and propose initiatives (e.g. fairs, events, campaigns…) to be undertaken for increasing sales in this segment, based on KPI's (e.g. leads)
• Identify and propose initiatives for creating brand awareness through marketing initiatives.

• Integrate with Sales and Marketing Leadership in order to understand new product developments and understand requirements from a marketing perspective

Event Management:

• Primary point of contact and project manager duties with the design of event spaces as requested/required in conjunction with Marketing and Sales activities/events, lead fairs (as needed) and dealer/end user engagements.

• Primary on-site coordinator for local events (and regional events, where indicated)

Sales Support:

• Work closely with the Sales department in understanding customer requirements and behavior

• Propose and execute marketing initiatives to increase sales
• Ensure localization of all central marketing activities

Vendor Management and Relations:

• Coordinate with external vendors such as marketing agencies, design/build firms, etc. and maintain relationships

Budget & Budget Tracking:

• Create a detailed marketing budget
• Track planned budget versus actual expenses
• Coordinate a budget forecast, aligned with Marketing management using provided tools and processes